Monday, March 27, 2006

The price of bacon

Do you think about pricing when you are out shopping?

Are you aware of the tactics used?

No, that doesn't suprise me.

Yesterday I went to my local convenience store for breakfast stuffs, I was in a hurry. Imagine how delighted I was to discover that I could buy 2 separate packages for £3. I picked them up and charge off.

Then I stopped. Went back and checked out the other bacon.

And guess what....

There were double packs for £2.49. Same product, same amount but 51p cheaper.

Fair pricing tactics?