Thursday, June 08, 2006

The marketing partnership

I am often confronted by prospects who say that they simply do not have the time to do any marketing, or that they have tried xyz and it failed so whats the point.

I am reminded of this quote:-

Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely." Jay Conrad Levinson

For me it goes even further. To make your marketing work you need to take responsibility for it and work with your marketing person in partnership, this is after all your business, not mine.

I want you to succeed, to sell more, engage with more customers, make more money, better profits, but without your committment and your partnership, it will not happen.

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